Craft-beer provocateurs BrewDog, a multinational brewery based in Scotland, just announced that it has chartered a 767 – flying the BrewDog colors, of course – that will ferry supporters from London to Columbus, Ohio on a beer-themed holiday experience.
Seems that the in-flight festivities are almost the whole point of the trip. Right now, the company is offering a single round-trip flight: BrewDog’s community of 90,000 “Equity Punks,” who have contributed to the growth of the company (read: crowdfunding) will have the opportunity to buy a ticket for around $1,600 to get on the plane in London during February 2019 and make their way across the pond to Columbus, where they’ll be treated to a four-night stay that includes tours of the BrewDog brewery and museum, a tour of other famous Columbus craft-beer locales, and a visit to the BrewDog-owned DogHouse Hotel (staying at the DogHouse Hotel costs extra, mate).
BrewDog will also draw five lucky winners, each with a guest, who will land a spot on the trip via social media. Those who think they can impress their way into the altitudinous craft beer experience of a lifetime can visit the company’s social-media hubs to try to garner one of those tickets.
While on the airline, those lucky craft-beer lovers will be treated, the company says, to a unique BrewDog-themed beer experience, at altitude. BrewDog is promising limited-edition brews for this flight only, along with a food-and-beer pairing menu, trained cicerones to serve and explain the beers, and themed entertainment for the transatlantic tipplers.
While this London/Columbus trip is a one-off, a BrewDog spokesperson says that the company hasn’t ruled out more craft beer-themed trips, perhaps one going from Columbus to London and on to Scotland.